Top 20 Best Fishing Lures 2022

Whether you’re fishing for bass, northern pike, crappie or walleye, you need to make sure you’re using the right fishing lure for the job. Not all lures are created equal and what lure worked one day isn’t guaranteed to work the next. The same holds true from location to location. If you find yourself fishing deeper waters you wouldn’t want to use a topwater popper and the the same holds true for fishing the shallow, don’t use a dippy diver.

Knowing which lure to use in what location during a specific time of day more often than not take experience and time to master but common sense also carries a larger portion of the weight too. Before hitting the water you so be aware of the type of fishing you’re going after and the general locations you’re going to be fishing. Knowing this information will help you with your lure selection and ideation.

So if you’re looking for the best bass lures, the best pike lures, the best trout lures, or just a list of some the best fishing lures that everyone should keep in their tackle box then this list is for you. If you’re wondering, “What the best fishing lure ever?”, “What’s the worlds best fishing lure?”, or you’re just looking for some cool fishing lures, you’re in luck! Here’s our pick of the 20 best fishing lures for the money in 2022.

Detailed List of the Top Fishing Lure Reviews Just Below Table

Image	Name	Top Choices	Latest Pricing
	1. ROSE KULI Bass & Trout Fishing Lures: Lifelike Multi-Jointed Topwater Swimbait Hard CrankBaits	Our Favorite	Amazon
	2. LotFancy Fishing Lures Crankbaits with Treble Hook Topwater Baits, Bass Minnow Popper Walleye Baits	Premium Pick	Amazon
	3. A-SZCXTOP Fishing Lures Topwater Floating Popper Lure Hooks Bait Bass Crankbait	Great Value	Amazon
	4. Rattlin’ Rapala Model Size 05 Fishing Lures		Amazon | Rapala
	5. Tbuymax Spinner 10-piece Fishing Lure Set, Hard Metal Spinner Baits Kit with 2 Tackle Boxes, Ideal for Bass, Trout, & Salmon		Amazon
	6. Storm WildEye Swim Shad Model Size 03 Fishing Lures		Amazon
	7. PLUSINNO 102-piece Fishing Lure Tackle Set including Crankbaits, Spinnerbaits, Plastic Worms, Jigs, Topwater Lures, Tackle Box & More!		Amazon
	8. LotFancy 30PCS Fishing Lures Spinnerbait for Bass Trout Walleye Salmon Assorted Metal Hard Lures Inline Spinner Baits		Amazon
	9. Worden’s “Original” Rooster Tail Spinner Lure by Yakima Bait		Amazon
	10. Lixada Fishing Bass Lure Multi Jointed Artificial Bait Segment Lifelike Trout Swimbait Hard Crankbait Treble Hooks		Amazon
	11. FREE FISHER 6 Fishing Hard Spinner Lure Spinnerbait Pike Bass		Amazon
	12. South Bend Kastaway Trophy Spoons		Amazon
	13. RUNCL Anchor Box – Topwater Frog Lures, Soft Fishing Lure Kit		Amazon
	14. Lunkerhunt Lunker Frog Series 2.5-Inch Green Tea Style Fishing Lure		Amazon
	15. Savage Gear TPE 3D Shrimp Sinking Fishing Lure		Amazon
	16. Klicnow 10-piece Lot of Fishing Lure Baits/Tackle Crankbaits Hooks Minnow Baits		Amazon
	17. Rebel Lures Bumble Bug Fishing Lure		Amazon
	18. Sougayilang Hollow Frog Fishing Lures Soft Topwater Baits for Bass Snakehead Saltwater Freshwater Fishing		Amazon
	19. Acefast 5-Piece Set Fishing Bass Lures Diving Crankbait Minnow Treble Hooks Baits		Amazon
	20. Sougayilang Fishing Lures Large Hard Bait Minnow VIB Lure with Treble Hook Life-like Swimbait Fishing Bait		Amazon

Pricing of these Lures for Fishing Range Between $3-$35

ROSE KULI Bass & Trout Fishing Lures: Lifelike Multi-Jointed Topwater Swimbait Hard CrankBaits Review

The amazing ROSE KULI is a multi-jointed lifelike fishing lure that looks and swims just like a real fish. It is completely silent in the water and features a fully articulated moving tail which is connected to the body by textile fabric to keep its movements flexible.

This lure has a built-in gravity ball which enables it to be thrown farther, and features two treble hooks which are incredibly strong and durable. The ROSE KULI is the ultimate lure for predator fish such as bass and trout. This amazingly lifelike lure has 3D holographic eyes and replicates the natural color of baitfish to make it appear just like the real thing.

It is ideal for both freshwater and saltwater fishing, and is available in 10cm and 12cm sizes. Just rinse the lure in water, allow it to air dry, and enjoy a fun and relaxing day out on the lake. Once you’ve mastered the lure speed of the ROSE KULI, you’ll be getting bites in no time. Keeping a constant pull on the line will keep the lure submerged, and slowly dragging it in an S-shape pattern creates a realistic motion that is incredibly tempting to fish to ensure a successful day on the water.

Since the lure doesn’t come with instructions for use, the true fun lies in one’s own mastery of using this amazing lure for ultimate fishing success! This is one of the best lures for lake fishing.

LotFancy Fishing Lures Crankbaits with Treble Hook Topwater Baits, Bass Minnow Popper Walleye Baits Review

Don’t be fooled by the price: This comprehensive set from LotFancy contains an astounding THIRTY assorted lures! This assortment includes lures for a wide range of uses including Minnow, Popper, Crank and VIB, with sizes ranging from 1.5 to 3.6 inches and weights from 3g to 8g to provide you everything you need to catch all types of fish.

These lures are ideal for those who often lose lures since they get the job done without the price point of premium quality lures. They are a great choice for both beginners as well as seasoned fishing enthusiasts seeking great baits that won’t break their budget!

Each lure in this set features a split ring to tie your lure to so they are ready to use straight out of the box. They feature sharp stainless steel hooks, lifelike eyes, and bright colors that are perfect for attracting a wide variety of fish. The high resolution of detail results in creating a realistic appearance, and the interior gravity ball rattles at a low frequency so that it mimics real baitfish while helping to increase the throw distance making them some of the best bass lures. Set yourself up for success with this modestly-priced budget assortment!

A-SZCXTOP Fishing Lures Topwater Floating Popper Lure Hooks Bait Bass Crankbait Review

These fishing lures come in a variety of different colors and sizes. The smaller lures come in packs of five, while the larger ones are in packs of 4. The type 1 and 2 lures sit on top of the water and have sharp high penetration hooks that are perfect for use in both fresh and saltwater.

The lures have a realistic pattern with excellent light effectuation and contain a gravity ball to increase throw distance and to ensure that they stay steady during casting, not to mention they’re some cool fishing lures. Type 3 has a rattling bait to lure in bass, 3D eyes for a realistic appearance, and a drainage hole that creates extra splash and noise when dragged through the water, which replicates the gills of live baitfish.

Type 4 in this collection has a larger rolling ball inside which moves to the rear when casting, which causes a booming when trolling and creates a much larger splash. In general, all of these lures are slightly on the lighter side and are vulnerable to breaking, which makes them an ideal choice for those seeking lures that will get the job done without spending a fortune.

They mimic other well-known high-end brands and are an excellent alternative to the expensive premium-priced products on the market!

Rattlin’ Rapala Model Size 05 Fishing Lures Review

Studies into fish and what triggers their interest clearly indicate that SOUND significantly heightens a fish’s curiosity. Rattlin’ Rapala lures actually produce sound frequencies that are harmonic, uniform, and “in tune” with nature.

This secret of sound — combined with the legendary Rapala “wobble” — is what make this lure so effective. Its long-casting, lipless design makes this lure viable anywhere you can fish.

Rip it fast or run it slow; either way, it sounds like the dinner bell to fish. Featuring premium VMC black nickel hooks, each lure is hand-tuned and tank-tested for ultimate performance right out of the box. Hands down the best rapala for bass fishing.

 

Tbuymax Spinner 10-piece Fishing Lure Set, Hard Metal Spinner Baits Kit with 2 Tackle Boxes, Ideal for Bass, Trout, & Salmon Review

This 10-piece Spinner lure set from Tbuymax has larger-sized fishing lures in an assortment of various colors and sizes, and are ideal for catching bass, trout, walleye, Northern Pike, and salmon. They are 2.5 inches long and have a heavy weighted body. This larger and heavier design is to ensure that you can catch bigger fish.

Each of these lures features a sharp treble hook with high quality holographic strike-attractor sleeves. They have lifelike swimming action with a rooster tail and are suitable for both fresh and saltwater. The premium quality blade provides continuous flash and vibration.

These blades are shaped to spin like a propeller when the lure is in motion, which is what causes the flashing colors. This in turn realistically mimics the movement of smaller fish which your catch will be attracted to. The kit includes the two most popular types of spinner baits: The “in-line spinner” and the “tail-spinner.” All have a machined-brass main body and the blades are steel-stamped — silver-plated or painted, they’re a great lake fishing lure.

This set includes two great plastic boxes for storage!

Storm WildEye Swim Shad Model Size 03 Fishing Lures Review

The soft body and lifelike eyes of the Storm WildEye combine to create a convincing appearance that will fool even the lake’s smartest creatures! This swim shad bait really lives up to its name with its large 3D “wild eye” stare that stunningly replicates that of a real fish.

Its ultra-realistic swimming motion convincingly mimics the way that live baitfish actually swim in their natural habitat. Its super-soft, hand-poured body makes it appear even more lifelike. These lures are known for their strong bodies with internal lead heads and bio-salt impregnated tails. Alongside the holographic foil finish, these lures feature VMC® needle-point hooks.

While some anglers may disagree as to which type of knot works best, we’ve found that a loop knot is ideal for making them swim the way the designers intended. They are surprisingly durable considering their modest price-point. You can choose from a wide range of colors, each one specifically designed to replicate a particular type of baitfish. These lures come in packs of three, weigh 0.25-oz. each, and measure three inches long.

While they may not fly very far, these lures can dive to whatever depth is required to ensure your success on the water!

PLUSINNO 102-piece Fishing Lure Tackle Set including Crankbaits, Spinnerbaits, Plastic Worms, Jigs, Topwater Lures, Tackle Box & More Review!

This comprehensive 102-piece fishing lure set from Plusinno is the perfect “starter kit” for beginners looking to get into the game with rapid success! It features nearly everything needed to minimize the “learning curve” and start reeling ‘em in quickly.

The crankbaits are made with 3D eyes and are painted to look just like live baitfish when in the water. While this set is ideal for beginners, these lures are specifically designed for predator fish so even experienced anglers will find this wide variety of baits useful for catching many different types of fish!

Also included are 3 different sizes of plastic worms: 14cm, 10cm, and 6.5 cm. All of the tackle comes in a convenient double-layer box that is surprisingly easy to carry despite being packed full of so many types of lures! Included in this kit are topwater fishing frog lures, metal spinning lures, plastic worms, crankbaits, jig head, line stopper, 7g & 10g copper bullet sinker weights, stainless steel fishing leaders with swivel connector, fishing hooks, rolling barrel swivels, barrel swivel with safety snap connector solid rings, and spinnerbaits.

Premium-quality lures come with a premium price tag, which can make it difficult to get started without spending a lot of money. This awesome set was specifically designed for those seeking an amazing variety of versatile baits without breaking the bank!

LotFancy 30PCS Fishing Lures Spinnerbait for Bass Trout Walleye Salmon Assorted Metal Hard Lures Inline Spinner Baits Review

This 30-piece lure kit from LotFancy features lures of varying sizes, from 0.97 to 1.57 inches in length (without the hook). They weigh approximately 7g each, with the whole set weighing 270g. They produce a lifelike swimming action when in the water and are suitable for both freshwater and saltwater fishing.

These lures have a smooth and rapid diving action and come in an assortment of bright colors to attract big fish. Even fish with sensitive vision will bite on these lures due to their unique movement that provokes the interest of predator fish. Each lure comes with a size-six treble hook made of steel that is ideal for catching bigger fish such as bass.

The bright blades create continuous flash and vibration that imitates the lifelike swimming of baitfish. These just happen to be some of the most popular fishing lures out there. While this random assortment may contain duplicates of certain popular bait styles, you are sure to discover plenty of variety in this awesome lure set!

If you don’t want to spend a fortune on premium-quality lures that may end up getting caught up in weeds and lost, this is a great set of baits without the hefty price tag!

Worden’s “Original” Rooster Tail Spinner Lure by Yakima Bait Review

The Yakima Rooster Tail® is an iconic lure known throughout the world, so it’s no wonder that it’s still going strong after 75 years! This is the lure that other spinners are based off of. There’s a Rooster Tail® for “every species, every season, every condition,” and they are available in ten different sizes and in a wide range of colors — over 100 in fact — so you are always sure of finding the one that best suits your fishing needs.

The Rooster Tail® has been manufactured since the 1950’s and the general design hasn’t changed much since then. It produces a unique pulsation from the tail as it moves through the water, and its attractive spinner displaces water and flashes to make the fish strike every time.

It has genuine silver, brass or copper blades and an in-line weighted body design. At times the line may get cause under the spinner, which can be a little bit of an issue. Since the treble hook on the Rooster Tail® sinks deeply into the fish’s mouth to ensure a catch, it also makes it difficult to remove, so this lure is best suited for those who intend to keep their fish rather than for catch-and-release anglers.

The Rooster Tail® is a bit more expensive than your average lure, but its tried-and-true design has been bringing buyers back decade after decade. Simply put, this lure WORKS, so if you’re seeking one of the best baits on the market, the “Original” Rooster Tail® just may be the lure you’ve been looking for!

Lixada Fishing Bass Lure Multi Jointed Artificial Bait Segment Lifelike Trout Swimbait Hard Crankbait Treble Hooks Review

The Lixada Fishing lure is a lifelike swimbait that is 10cm long and is comprised of seven segments which enable it to mimic the movement of a live baitfish. The joints are connected by strong fabric to produce a realistic swimming motion and it has a pulling force of up to 17kg.

This lure also has lifelike 3D eyes and will swim in an S-motion, however it does tend to lose this shape when it slows down. It is particularly adept when targeting predator fish such as walleye and yellow perch. It is made of durable ABS material, which is odor-free and environmentally friendly.

There are a number of different color variations to choose from to ensure that you get the best lure for your fishing experience. Each lure is rigged with a sharp treble hook which makes it a really powerful catching tool. It is suitable for both freshwater and saltwater fishing.

This lure tends to swim quite high in the water column, so if you’re looking for a lure that swims slower and deeper then this probably isn’t the bait for you. However, if you want a dependable, realistic-looking lure that’s sure to catch the eye of passing fish, the Lixada is an excellent choice!

FREE FISHER 6 Fishing Hard Spinner Lure Spinnerbait Pike Bass Review

The Free Fisher hard spinner lure comes with high carbon steel razor treble hooks that are great for predator fishing and are adept at catching bass and carp. Each spinnerbait weighs 17.5 grams and has a length of 3.15 inches. Each packet contains 5 spinnerbaits in a variety of colors so you can be sure to find one that will suit whatever your fishing needs are on any particular day.

These baitfish lures look incredibly realistic with their ripply skirts and 3D eyes, making them appear just like live baitfish under the water making them ideal for pike fishing, learn more about fishing for northern pike in our fishing tips section. Its classic blades are shaped so that they spin like a propeller when the lure is in motion, creating varying degrees of flash and vibration that mimics small fish or other prey.

While these baits have a tendency to rust quickly, particularly in saltwater, their affordable price point makes them an excellent addition to your tackle box as you won’t miss them if they get caught up in vegetation or lost. Some of the best all around fishing lures. What makes these lures so popular is that they are able to be cast really far.

We recommend these lures to experienced anglers who are skilled at reeling in slowly, since reeling them in too fast will cause the spinner to break the surface of the water. All in all, the Free Fisher 6 is the ideal spinner for a nice, relaxing day on the lake!

South Bend Kastaway Trophy Spoons Review

The unique shape and balance of the Kastaway Trophy Spoon creates a dancing, shimmering action that attracts all types of game fish. Its innovative air-flow design is perfect for extra long casts. It is available in two different sizes and three different colors in packs of three.

Weighing in at ¼ oz, these lures are heavy enough for a long and accurate cast on a windy day with a 2-lb line. These lures are most effective when they are not allowed to sink, as they are likely to get snagged. This is a fantastic lure for catch-and-release fishing since the hook doesn’t penetrate too deeply as long as you are careful to not let the hook fall off and get lost in the fish’s mouth.

It’s hard to beat the price for three spoons, and they are great for catching many types of trout including brown, rainbow and brook. These lures are a great economical alternative to some of the more well-known and expensive brands.

The action in the water is generally good and with their modest price point they are definitely worth having in any tackle box or tackle fishing backpack as they make a great option when you are afraid of losing a lure.

RUNCL Anchor Box – Topwater Frog Lures, Soft Fishing Lure Kit Review

This Runcl topwater frog lure has a high-resolution body detail with lifelike 3D eyes and realistic swimming action which fish will easily mistake for an actual frog or bullfrog. With two different types to choose from, these baits are specifically designed to catch bigger fish.

They are made from environmentally friendly PVC that minimizes the chance of the hook being spit out. The hooks themselves are embedded into the belly of the frogs which helps to expose them better when the fish strikes. This also allows the hooks to avoid being snagged on weed beds or lilypads.

The hooks are made of premium-quality carbon steel and are very sturdily designed. The dual hooks feature sharpened points to guarantee that the fish will be hooked firmly. These baits are recommended for seasoned fishermen, since less experienced anglers may puncture the bodies and cause them to sink.

The sharp hooks embed deeply in the fish’s mouth to ensure a successful snare, so these frogs are a much better option for those who want to keep their fish rather than for catch-and-release fishing.

Lunkerhunt Lunker Frog Series 2.5-Inch Green Tea Style Fishing Lure Review

The Lunker Frog is a very well-known brand of lure and claims that it is the most lifelike frog available. It has great swimming legs that replicate those of a live adult frog. During retrieve and retract, the legs extend on the pause to create the most realistic look possible.

While beginners may find the wide-gap hook of this lure might make it challenging to hook a fish after getting a bite, seasoned anglers will find that its hollow body construction of super soft rubber results in large predator fish being unaware that they’ve bitten a lure, minimizing the chance of the lure being spit out and increasing the amount of time you have to hook the fish.

This frog is 2.25 inches long at rest and 4.5 inches with its legs extended. It has a weed-resistant design which enables it to pass through a variety of cover that you would usually find frogs in. It is primarily designed for use catching bass, pike, and musky in freshwater.

While slightly more expensive than other brands, these lures are incredibly lifelike in the water to ensure bite after bite, time and time again!

Savage Gear TPE 3D Shrimp Sinking Fishing Lure Review

This state-of-the-art shrimp lure from Savage Gear is made using 3D scans from a real shrimp. The ultra-realistic paint job mimics many shrimp species. It features a specially-designed tail for realistic kicking action as well as exaggerated legs and antennae for lifelike actions on the fall or retrieve.

The tail section itself is infused with a nylon mesh that helps to prevent the shrimp from tearing on the hook or from the fish biting. It has a weighted ultra-sharp EWG hook to ensure that when a fish bites, it gets hooked firmly. Its heavy gauge prevents it from straightening out while in the water, yet it retains a certain amount of flex so that it doesn’t snap and break.

While this lure is prone to breaking with extended use, its effectiveness with attracting predator fish makes it a favorite among anglers who desire a realistic shrimp bait that is certain to catch the attention of the fish they want to catch!

Due to the fact that the soft plastic can have a chemical reaction to hard baits and melt, this lure is best used by experienced fishermen who are knowledgeable on how to properly store their tackle. If you’re looking for a lifelike, natural-looking shrimp bait for predator fish…look no further!

Klicnow 10-piece Lot of Fishing Lure Baits/Tackle Crankbaits Hooks Minnow Baits Review

This great fishing lure set from Klicnow contains ten pieces of tackle crankbaits that are shaped like minnows. They come in a variety of colors, so everyone is sure to find something to suit their particular fishing needs! They are perfect for offshore, saltwater and freshwater fishing, and are corrosion-resistant. These lures weight 0.28 ounces and are 3.5 inches long.

They dive up to 10 feet down so they perfectly suit the needs of anglers seeking a smaller diver bait. They have a smooth and rapid diving action, and the assorted bright colors are great at attracting fish. While some have found that the slightly irregular swim motion makes them tend to drag slightly, their compact wiggle on retrieve keeps these lures popular among fishing enthusiasts.

The body of the lure itself is much sturdier than other lures in the same price range so you’ll get much more use out of them. These lures have high carbon steel hooks that are incredibly sharp resulting in deeper penetration in the fish’s mouth.

They are very firmly mounted onto the body of the lure, though due to the softness they may bend if hooking heavier fish. Replacement of the hooks is recommended for those hunting larger predator fish.

Rebel Lures Bumble Bug Fishing Lure Review

The Rebel Bumble Bug is a fantastic ultralight lure that can be fished in two different ways. It can be used as a topwater lure so that it looks like an insect floating on the surface. It can also be placed under the water and swimmed like a crankbait.

The Bumble Bug features a wide wobbling action and has a very realistic insect-like appearance that will provoke strikes from a wide range of fish. In addition, it generates an extra-loud rattle to entice fish toward it! The Bumble Bug has super-sharp treble hooks to ensure that when you get a bite, the fish will stay hooked.

Its small size makes it ideal for use on ponds, creeks and streams, and is a great way to get kids involved in fishing since the lure looks just like a large fly or bee. You can also really see the splash when a fish strikes! This lure will entice even the most particular of fish due to its lifelike appearance.

The results from using this particular bait will certainly justify the slightly higher price of the lure, and you’ll see why Rebel Lures has acquired their reputation for their premium-quality products!

Sougayilang Hollow Frog Fishing Lures Soft Topwater Baits for Bass Snakehead Saltwater Freshwater Fishing Review

The Sougayilang Hollow Frog fishing lure is a fantastic addition to your tackle box for those who enjoy frog fishing. It covers everything from open water to lush vegetation, and its weed-resistant design keeps this bait from getting caught in weeds and lilypads.

The Sougayilang Hollow Frog exhibits a lifelike swimming action that simulates a frog’s natural leg movements with impressive accuracy, yet remains in total control of the angler. The body of the frog is soft and flexible with high-resolution body detail.

The realistic feel of the frog minimizes the chance of the lure being spit out by the fish before being hooked. These awesome lures feature 3D eyes to make them appear even more realistic. The heavy-duty hooks are barbed to enable them to pull heavy fish out of the water. The super-soft hollow body allows the hidden hook to quickly pierce the fish’s mouth when it attacks the lure.

The hollow body design of the Sougayilang Frog is extremely effective at keeping this bait from sinking, therefore it is highly recommended for use by experienced fisherman who are able to control their lure to keep it from floating to the surface.

Due to its softness and flexibility, beginners must be wary of its durability, but the price point on this amazing frog lure makes it a great addition to any tackle box collection!

Acefast 5-Piece Set Fishing Bass Lures Diving Crankbait Minnow Treble Hooks Baits Review

This 5-piece set of bass diving lures from Acefast feature a painted chrome finish that flashes continuously in the water to make them attractive to fish. They come in five different colors and measure 8cm in size with a weight of 8.8 grams.

Acefast is a well-known maker of quality lures, and these have a crankbait minnow treble hook that is particularly adept at catching bass. Their hooks are super sharp which ensures that the fish is held firmly until it’s reeled in. The one issue with these lures comes with how best to use them in order to get them to perform the way they are intended.

First of all, they need to be continuously reeled in to make them stay at the surface. If they are not in constant movement, the lure will sink. Letting them ‘sink’ for a couple of seconds before reeling will enhance their ability to perform their intended realistic swimming action.

While this may seem difficult for a beginner to master, those who are able to master this lure will find them great at getting bites so it’s certainly worth learning how to use them!

Sougayilang Fishing Lures Large Hard Bait Minnow VIB Lure with Treble Hook Life-like Swimbait Fishing Bait Review

The brilliant colors of this 10-piece Sougayilang fishing lure set is what makes it stand apart from other similar items. The lures feature high-resolution body detail in a scale pattern to make them look just like real baitfish, and the 3D eyes really complete the deception to reel in the fish you’re trying to catch!

Each bait weighs 0.44oz and is 3.54 inches in length. Their realistic crankbait swimming action attracts a wide variety of fish and is perfect for use in either saltwater or freshwater. These lures contain a steel gravity ball inside of the body to ensure that each one stays steady during casting while increasing the throw distance.

Due to the materials being extremely strong and durable, you will get a much longer lifespan out of these lures, which really makes them an incredible value. This lure is designed to provoke surface strikes with a water-pushing popping action that mimics the sound of live baitfish.

There are four different types available so you are sure to find one that will suit your fishing needs. The spiral rings and hooks on these lures aren’t as durable as the body unfortunately, and do have a tendency to bend or rust which is really the only downside to this great set of lures.